After cleaning out my purse I had a bemused thought — how do men hold all of their loyalty cards? Curious, I asked a few male friends what they carry around. They actually laughed at me. Apparently my male friends don’t carry loyalty cards unless it is for a hotel chain they visit for business regularly. Admittedly, my male sampling was very small, but it got me thinking. How does a marketer create customer loyalty in a diverse B2B customer base where loyalty isn’t carried around in their wallet like a credit card? In this article we’ll explore four secrets that make customer loyalty sticky and are surprisingly cost effective to implement.
Learn what it means to pull up the sofa and three other secrets by reading my recently published iMedia article http://www.imediaconnection.com/content/32661.asp