Will you join me at Marketing Profs B2B Forum in Boston later this month? In the video above I explain the three reasons B2B Forum is my favorite conference of the year!
Plus two bonus ways to jumpstart putting the new ideas you learn into action.
- I’ll be holding office hours at the Birch Bar talking account based marketing, collaborating with sales, content strategy and more. Bring your questions, bring your ideas, bring your smile. I’d love to geek out on marketing strategy with you.
- My new book Unleash Possible is making a debut at the conference. Be the first to get a copy! I’ll be hosting a book signing on Thursday the 20th at 12:45 at the SnapApp booth. Join me to say hello and get your free copy of the book.
Here’s what some early reviewers had to say about the book:
“Unleash Possible helps you create the necessary (but often elusive) connection between product, sales, and marketing.” Ann Handley, Chief Content Officer, MarketingProfs
“The most realistic assessment of what’s going on in B2B marketing today that I’ve seen. I love the practical, actionable slant, and the case studies that are used to illustrate the story.” Anne Janzer, Marketer and Author
“Rarely do you find a practical, accessible resource that seamlessly combines sales and marketing into a coherent and motivating call to action as Samantha has written here. Highly recommended read by those new (and old) to B2B sales and marketing (yes both sides of the aisle and funnel!).” Matt Heinz, President, Heinz Marketing Inc
“Unleash Possible is a shot in the arm for any marketer (or sales person) who is needing guidance and support. The pages are that of a coach who is encouraging their team that the seemingly impossible is indeed achievable. Marketing executives should add this book to their teams reading list as not only does it encourage teams to get up and get going, it provides practical advice and insights that can implemented immediately.” Carlos Hidalgo, CEO, ANNUITAS and Author of Driving Demand