It all starts with intention.
Event planners, take note, B2B Forum’s success all starts with clear intention (and a dash of Ann Handley’s never ending energy).
Marketing Profs B2B Forum is a rare mixture of insight, inspiration and networking that’s focused exclusively on marketers who sell to other businesses. It’s big enough to have tons of valuable content, but intimate enough to spend time chatting with speakers and other attendees. It’s this focus that makes attendees feel like they’ve come home, surrounded by their people. It’s a formula that brings me back year after year.
All of this magic is not by chance. The Marketing Profs team works hard to make each year a can’t miss event. 2017 will be no different. Ann Handley was kind enough to take me behind the scenes to see a glimpse of how the team creates B2B Forum magic.
Ann tells me “I am obsessed with the attendee experience.” It’s really all you need to know! Ann and her team think through every detail from keynote speakers, to lunch menus, through the lens of the attendee.
Ann wants every B2B attendee to walk away with a better understanding of the context within which we all operate, but equally to be inspired to do new things. When selecting keynotes and breakout speakers they find speakers who can speak to “What is”, “What could be” and “Innovation” – how to get to the future state, and they do it keeping B2B marketing top of mind at every step. In the end B2B Forum takes us through a journey from where we are, to what’s coming preparing B2B marketing to be on the front lines of forward-looking change.
I believe the reason B2B Forum is different does not sit in the content alone. Ann and her team not only want to educate marketers, but they want to “feed attendees as people”. It’s the honest, reality-based approach to content selection and speaker prep that has touched thousands of marketers professionally, but also propelled their personal journeys of growth.
In fact, from the very beginning of planning a full 10 months in advance, Ann’s team is thoughtful not only about what attendees will learn, but “how they feel”.
It’s this intention to feel, to learn and to connect that makes B2B Forum a worthy event year after year.
Thank you Ann and the entire team for making me feel so much, year after year!
B2B Forum holds a special place in my heart because it’s where I launched Unleash Possible: A Marketing Playbook that Drives Sales last October. I might just have to hold a little birthday party to celebrate!
In the interim, I’m working up material for two informative sessions. On Tuesday I’ll be co-teaching a Marketing Strategy Workshop, followed on Friday by a practical look at technology selection in the break-out session: A Proven Process For Selecting Marketing Technology That Drives Business Impact.
I hope to see you there.
Need a B2B Forum pass? I’ve got a discount for you.
I hope you’ll join me at this juicy, must-attend conference because it’s dedicated to the challenges and opportunities unique to B2B marketing!
Use promo code: PLANNING17 to get a $100 off the registration fee.