Veteran marketer joins ranks of highly successful strategy firm
Boston (Sept. 4, 2018) – Marketing Advisory Network, the Boston-based marketing strategy advisory firm, today announced the addition of Maribeth Ross as Chief Operating Officer.
Maribeth is a veteran marketing executive, who has long been fascinated with cracking the code of what makes customers engage, buy from, and champion a brand. An expert in messaging for sales and demand gen, she has more than 15 years of award-winning experience driving marketing strategy and execution for high-growth companies. Prior to Marketing Advisory Network, Maribeth held global responsibility as SVP of Marketing for Monetate, SaaS provider of personalization for consumer-facing brands. Prior to Monetate, Maribeth was Managing Director for the Aberdeen Group subsidiary of Harte Hanks where she helped take the Aberdeen private with a purchase by a private equity firm. Early in her career, she obtained a Six Sigma Black Belt certification, giving her a unique perspective on process and continuous improvement that she infuses into her work.
“I’m delighted that Maribeth has joined the Marketing Advisory Network team,” shares Samantha Stone, Marketing Advisory Network founder. “She brings the chops to help drive our business forward and our clients will benefit from her no-nonsense approach to marketing.”
Maribeth is a frequent speaker on marketing best practices and is a self-professed connoisseur of brick oven pizza. She lives in Massachusetts husband, son, and 3 dogs. When not in Massachusetts, she can be found enjoying all that the state of Maine has to offer.
Earlier this year, she was named among the 50 Women You Need to Know in MarTech by martechexec.com.
About Marketing Advisory Network
The Marketing Advisory Network brings together strategic planning with hands-on expertise to unleash the possible within organizations. Specializing in B2B, high growth environments that need practical advice to drive results, the Marketing Advisory Network team leverages analytical expertise, combined with years of finely-honed gut instinct to enables revenue growth, new opportunity identification, improved efficiencies, and stronger collaboration between marketing and sales functions.
Founded in 2012 by Samantha Stone, Marketing Advisory Network has been used by brands such as Monetate, Northern Light, and Click Software to develop and implement strategies and tactics that drive growth. The company’s philosophy is highlighted in Samantha’s book, “Unleash Possible: A Marketing Playbook that Drives Sales,” which has received 5 star reviews and was named as a must-read book by LinkedIn and FlipMyFunnel.