Author Archives: Maribeth Ross

Innovation and Hope Go Hand in Hand

We are all tired of COVID-19. Staying at home, isolated from friends and co-workers is hard on all of us. The impact that this pandemic is having on the economy is devastating. And, frustration for everyone is building by the day. I understand why and, trust me, I get it. But I also see something

Why is product marketing so hard?

Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something