Author Archives: Samantha Stone

Activating Persona Insights

As leaders, we do a lot of work to understand our audience. We talk to customers, we survey buyers, we watch and interpret traffic patterns. All of this research gives us insights into what messages and offers are most likely to resonate for a given audience segment. However, the knowledge is only valuable if we

Untangling content and product marketing

As the discipline of content marketing matures I’ve had an increasing number of questions about it’s relationship to product marketing. The question arises in many forms. Do product and content marketers do the same job? Should every product marketer be a content marketer? Does product marketing need to exist any more? Do great product marketers need

Product Marketing as an Explosive Growth Trigger

Product Marketing is an important part of any company’s go to market approach.  But what does it look like in an organization that wants explosive growth? Diego Lomanto, VP of Product Marketing at UiPath, joined us on the Unleash Possible Podcast to share his unique views on the role of product marketing.  His company, UiPath,

The Brand Impact of a Services Culture

It’s always interesting to hear people’s marketing career stories. This week, on our Unleash Possible Podcast, join us as the charming Judd Marcello, CMO of Cheetah Digital, shares his career story along with his views about the marketing tenets that enable massive growth along the lines that Cheetah Digital has seen. Judd began his career

Looking for Marketing Lessons in Unsuspecting Places

In this episode of the Unleash Possible podcast, Samantha talks with Len Herstein, CEO of Managecamp. Len has a really fascinating background as a longtime marketer because he is also a volunteer Sheriff Deputy.  He has an interesting perspective on key takeaways that have come from his experience blending his two worlds: professional (marketing) and

Three Rules for Publishing High Impact Research

I recently read The Content Experience Report by Uberflip with much interest.  After all, content strategy is a big part of what we do here at the Marketing Advisory Network.  In summary, I think the report offers some good tips and is worth reading, particularly the section about navigation. However, the report also falls victim

Marketing Advisory Network Expands with the Addition of Maribeth Ross

Veteran marketer joins ranks of highly successful strategy firm Boston (Sept. 4, 2018) – Marketing Advisory Network, the Boston-based marketing strategy advisory firm, today announced the addition of Maribeth Ross as Chief Operating Officer. Maribeth is a veteran marketing executive, who has long been fascinated with cracking the code of what makes customers engage, buy