Author Archives: Samantha Stone

Channel Partners Need T.L. Marketing Too!

Ready.  Set. Build a channel partner program!  Not so fast! The potential to reduce costs, improve efficiency, gain more customers, and tap into new markets is very enticing when it comes to channel partners.  But the reality is, a successful channel partner program requires a lot of support, time, and what our guest, Louis Gudema

Brands with Purpose

What makes a brand compelling? What is it about a brand that resonates with its customers? And what happens if your target audience is not aligned with your brand’s primary purpose? We asked these questions, and many more, of Greg Perotto, Vice President of Corporate Marketing, Brand & Communications at Hootsuite in our latest episode

Activating Persona Insights

As leaders, we do a lot of work to understand our audience. We talk to customers, we survey buyers, we watch and interpret traffic patterns. All of this research gives us insights into what messages and offers are most likely to resonate for a given audience segment. However, the knowledge is only valuable if we

Untangling content and product marketing

As the discipline of content marketing matures I’ve had an increasing number of questions about it’s relationship to product marketing. The question arises in many forms. Do product and content marketers do the same job? Should every product marketer be a content marketer? Does product marketing need to exist any more? Do great product marketers need

Product Marketing as an Explosive Growth Trigger

Product Marketing is an important part of any company’s go to market approach.  But what does it look like in an organization that wants explosive growth? Diego Lomanto, VP of Product Marketing at UiPath, joined us on the Unleash Possible Podcast to share his unique views on the role of product marketing.  His company, UiPath,

The Brand Impact of a Services Culture

It’s always interesting to hear people’s marketing career stories. This week, on our Unleash Possible Podcast, join us as the charming Judd Marcello, CMO of Cheetah Digital, shares his career story along with his views about the marketing tenets that enable massive growth along the lines that Cheetah Digital has seen. Judd began his career