Author Archives: Samantha Stone

Must-read books for 2018

Guest post by Erika Goldwater Books have always been my strongest foundations for learning and there is no shortage of great business and marketing books to keep me busy. I love to have a book in my hands and a notepad by my side. I am a voracious reader, sometimes reading two books a week.

B2B Forum’s Special Magic Isn’t an Accident

It all starts with intention. Event planners, take note, B2B Forum’s success all starts with clear intention (and a dash of Ann Handley’s never ending energy). Marketing Profs B2B Forum is a rare mixture of insight, inspiration and networking that’s focused exclusively on marketers who sell to other businesses. It’s big enough to have tons

Have customer satisfaction scores become useless?

Exceptional customer experiences are what drive word of mouth marketing.  As marketers we often strive to improve customer advocacy by using customer satisfaction surveys to collect feedback about our service interactions. Sadly, the method is easily manipulated and instead of soliciting sincere feedback, many teams are gaming the system to collect high scores. This is exactly