Author Archives: Samantha Stone

Are you ready for your new buyer’s journey?

Businesses are still buying products and services but their process is different than it was just a few weeks ago. Unless you sell products that are in higher demand due to the pandemic, such as disinfectant or remote data protection services, buying processes to new prospects, and perhaps even renewal discussions with customers, have likely

It’s not business as usual

Co-authored by Samantha Stone and Maribeth Ross It’s not business as usual. Your buyers have gone into survival mode. They can’t think about what they might need in 6 or 12 months because they are trying to process what they might need tomorrow. Your values as a company are being put to the test. As

Integrated Marketing Framework

The most effective marketing programs use a variety of techniques to surround their audience. But often, we get stuck in a rut. Using channels and formats we’re comfortable with, rather than experimenting. Yet, the biggest breakout successes often come from trying something new. We’ve created this handy framework to help shake up your routine, and encourage you to