It’s not business as usual

Co-authored by Samantha Stone and Maribeth Ross It’s not business as usual. Your buyers have gone into survival mode. They can’t think about what they might need in 6 or 12 months because they are trying to process what they might need tomorrow. Your values as a company are being put to the test. As

Why is product marketing so hard?

Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something

Integrated Marketing Framework

The most effective marketing programs use a variety of techniques to surround their audience. But often, we get stuck in a rut. Using channels and formats we’re comfortable with, rather than experimenting. Yet, the biggest breakout successes often come from trying something new. We’ve created this handy framework to help shake up your routine, and encourage you to

Channel Partners Need T.L. Marketing Too!

Ready.  Set. Build a channel partner program!  Not so fast! The potential to reduce costs, improve efficiency, gain more customers, and tap into new markets is very enticing when it comes to channel partners.  But the reality is, a successful channel partner program requires a lot of support, time, and what our guest, Louis Gudema