Integrated Marketing Framework

The most effective marketing programs use a variety of techniques to surround their audience. But often, we get stuck in a rut. Using channels and formats we’re comfortable with, rather than experimenting. Yet, the biggest breakout successes often come from trying something new. We’ve created this handy framework to help shake up your routine, and encourage you to

Channel Partners Need T.L. Marketing Too!

Ready.  Set. Build a channel partner program!  Not so fast! The potential to reduce costs, improve efficiency, gain more customers, and tap into new markets is very enticing when it comes to channel partners.  But the reality is, a successful channel partner program requires a lot of support, time, and what our guest, Louis Gudema

Brands with Purpose

What makes a brand compelling? What is it about a brand that resonates with its customers? And what happens if your target audience is not aligned with your brand’s primary purpose? We asked these questions, and many more, of Greg Perotto, Vice President of Corporate Marketing, Brand & Communications at Hootsuite in our latest episode

Activating Persona Insights

As leaders, we do a lot of work to understand our audience. We talk to customers, we survey buyers, we watch and interpret traffic patterns. All of this research gives us insights into what messages and offers are most likely to resonate for a given audience segment. However, the knowledge is only valuable if we