If you’ve ever suffered from bouts of insomnia you’d know how much wasted energy is spent trying to fall back to sleep. Making mental lists, warming milk, tossing & turning, staring at the ceiling. And my personal favorite, watching the clock, telling yourself if I just fall asleep now I can get 3 hours of
During the holiday season its traditional for marketing departments in organizations of all types to thank their customers. Unfortunately, these gestures are often thinly veiled attempts to generate near term business. If you really want to make an impression that builds your customer relationships your recognition must be sincere. DON’T fall into these common traps
It’s hard to believe but the 2009 holiday season has arrived. The evidence is everywhere. Dozens of catalogs & online coupons arrive tempting even the most prudent of shoppers. The smells of special holiday treats waft from bakeries near and far. And the sounds of jingling bells can be heard from Salvation Army donation bins
Earlier this week I was asked to present for 20 minutes about marketing programs to support specific sales efforts. I pulled data to support my hypotheses, prepared four visuals and practiced telling my 20 minute story. I felt on solid ground. 30 minutes before my presentation, the group moderator whispered – “we’re ahead of schedule,
I’ve been at my new position for less than a month and already I’m waking up in the middle of the night with brilliant ideas. Truth be told most of those brilliant ideas look pretty silly by the light of morning. None the less I’m fully immersed into my new job – even when I’m
I love fall in New England. The air is crisp, the leaves are colorful and the kids aren’t tired of going to school yet. Every October I take my boys apple picking. It’s our way of welcoming Autumn. And each year I have an idyllic plan. I pick a day the sun will be shining.
On Oct. 1st I start a new job. I feel like tomorrow is my first day at a new school. I’ve mapped out my new commute, packed my lunch, and set out my clothes. And although it’s been many years since I actually started a new class I remember the excitement of preparing the night
What is it about a good sales person that makes you want to buy more? Why do some customer service representatives solve your problem but still leave you unsatisfied? How do your children know exactly what button to push? At the end of the day, all of these questions can be answered the same way.
Last night I watched President Obama address Congress about health insurance reform. It’s a stark contrast to the Woburn Mayoral debate hosted in our local high school earlier in the evening. Yet they both have something important in common. Both forums are putting very personal, emotional issues on the table, trying to solicit support from
I’ve been intrigued by recent articles guiding marketers on the use of social media tools including Twitter, Facebook and LinkedIn to market their brand. While the advice is not bad, I generally find it uninspiring, common sense practices. So, I decided to run a very unscientific study of my own. During the past several months