Last night I watched President Obama address Congress about health insurance reform. It’s a stark contrast to the Woburn Mayoral debate hosted in our local high school earlier in the evening. Yet they both have something important in common. Both forums are putting very personal, emotional issues on the table, trying to solicit support from
I’ve been intrigued by recent articles guiding marketers on the use of social media tools including Twitter, Facebook and LinkedIn to market their brand. While the advice is not bad, I generally find it uninspiring, common sense practices. So, I decided to run a very unscientific study of my own. During the past several months
Note to self, don’t choose the hottest week of the year to organize the entire house. Hot, sticky and surrounded by bags of items to donate, piles of odds and ends awaiting a yard sale, and bags and bags of trash, my seven year old inspired me to go one step further. On a quick
Last week TDWI hosted it’s annual San Diego conference, a show I usually attend in full force but missed. If you’re not familiar with The Data Warehouse Institute (TDWI) and you’re a data warehouse/business intelligence professional you should check them out http://www.tdwi.org/. TDWI is an amazing organization with tremendous membership and talent. They do a
Over the past few weeks I have been casually monitoring my Alma mater’s alumni LinkedIn group. It should come as no surprise that it has been flooded with job seeking recent graduates who left the hollowed halls of school in May and now need to face the realities of full time employment. There are many
A friend of the family was kind enough to share their lakeside cottage with us. On Monday night I left work, hit the grocery store, and made the two hour drive to our quiet retreat in the woods. Well, it was quiet before I arrived with three of my boys ages 7, 8 and 10.
Aside from Thriller video flash backs and trying to moon walk with my children, the Michael Jackson media craze has had a positive side effect. It got me started thinking about the legacies we leave behind. Instinctively, many consider personal legacies – our children, the homes we decorate, perhaps even the charitable causes we support.
Last night my son finished reading and asked to be tucked into bed. It’s our usual routine for me to lay next to him and talk about his day. He was unusually quiet and I asked if he wanted to just cuddle tonight. Enthusiastically he pulled my arm around him and said yes. I had
What’s your brand all about? No, not your company brand. What does your personal brand represent? Until recently I never thought I had a personal brand. As a marketing professional I took on the persona of the company that paid the bills (or at least that’s what I thought). I’ve always been selective about the
I’ll never forget the look of shock on my bosses face the first time one of the executive team introduced him as “leading the art department”. Mike, my boss, was the Vice President of Marketing for a technology company with a long career and many credentials. While he, like most of my marketing colleagues, is