Working from a home office has its advantages; like my husband surprising me with ice cream. Shockingly I didn’t dig right in. Seriously, my friends and family will tell you that is quite an accomplishment! I held off on eating my tasty treat for one reason. I had something important I wanted to share with
How aligned are your sales & marketing teams? Research shows us that sales & marketing teams struggle to align around a shared mission. Conduct this short quiz to test for alignment in your organization. Poll your sales and marketing team and ask these three questions. What % of the sales tools available does the sales team
Account Based Marketing requires: Deep analysis of accounts to identify targets with a high propensity to purchase. Multi-person nurture strategies. Account Based Marketing does not ignore individuals, but rather it engages with specific contacts in the context of the organization they serve. Programs should include targeted offers intended for individuals, with consideration to the role
If you’re wondering if Account Based Marketing would help your business grow, this video is for you. In the segment I walk you through the four questions you need to answer to determine if Account Based Marketing is right for your organization.