Account Based Marketing requires: Deep analysis of accounts to identify targets with a high propensity to purchase. Multi-person nurture strategies. Account Based Marketing does not ignore individuals, but rather it engages with specific contacts in the context of the organization they serve. Programs should include targeted offers intended for individuals, with consideration to the role
If you’re wondering if Account Based Marketing would help your business grow, this video is for you. In the segment I walk you through the four questions you need to answer to determine if Account Based Marketing is right for your organization.