A Great Event Is More Than Great Content

I wish I could attend every single marketing conference out there. A girl can dream! But since it’s not feasible to attend every one I rely on the next best thing, tapping into the experiences of my marketing friends. Special thanks to Erika Goldwater for this energizing summary of #B2BMX. Guest post by Erika Goldwater What

B2B Marketing Forum Is Over, Now What?

  We made marketing magic at the 2015 Marketing Profs B2B Forum! B2B Forum Summaries Worth Checking Out If you missed the conference the write ups below will help you catch up on the highlights. The team at Crescendo spotlighted their favorite tweets. Prepare to giggle and wish you had been there! The always helpful Matt

Four Really Bad Excuses For Not Attending B2B Marketing Forum

Have you registered for Marketing Profs 2015 B2B Marketing Forum yet? What are you waiting for? Excuse #1  I just attended another conference  I get it. FutureM, Content Marketing World, INBOUND, Dreamforce and many other conferences all happened within the last couple of months. You might be feeling a little conferenced out. But here’s the

Put Your Tweets Where Your Seat Is

I’m always advising my clients to make the most of any event they attend through social networking. If it is worth your time it is worth sharing what you learn with your community. Everyone always shakes their head in agreement. Most don’t follow through. The executives I work with are generally great at networking within

HubSpot Makes Mistakes Too

Let me start by saying I have tremendous respect for HubSpot. They have long-lived the principles of content marketing that they espouse and I often find myself using them as an example of how to market correctly. They understand their audience, they produce actionable content, and nurture prospect relationships effectively. Perhaps because they are usually so

Who Said The Live Webseminar Is Dead? Oh Wait, I Think That Was Me

Yesterday I listened to a very informative webseminar hosted by Hubspot on the Science of Timing marketing communications. Not long before attending the session I was munching on a croissant, sipping hot chocolate and lamenting the death of “live” webseminar events. Lo and behold,two days later Hubspot proved me wrong by hosting a 20,000+ person

Boys In Black

As a marketing professional I plan lots of events; everything from four person briefings to 500 person training events. While each is completely different, I’m always amazed that my event checklist is virtually the same for all of them. So I wondered, what would happen if I applied that planning checklist to my son’s 10th