My sons may have convinced me to watch too many episodes of Hack My Life, but they got me thinking about all the marketing hacks I’ve collected over the years. Finding ways to juggle the demands of a busy marketer’s schedule has always been a challenge. In this article I’ve shared some of my most frequently
Unwrap Possible
May the holiday season inspire many new possibilities! Happy Holidays The Marketing Advisory Network
In Honor Of Those Who Serve
Memorial Day marks the official start to summer. For those of us in the North East it’s when we first dare to dip our toes into the abundant lakes and ocean. It’s when we open our pools. (For the record, the water is still too cold for any of this but we’re stubborn and ready to rid ourselves of winter’s
April Fool’s Is No Joke For Marketers
For the past month my 11-year-old son has been preparing himself for the most epic of April Fool’s Day. That means I better watch everywhere I sit, every morsel I eat and be prepared to giggle at his pending parade of pranks. There’s a slightly terrified part of me but more of me is excited
I Heart Marketing. Let Me Count the Ways…
I love you marketing. Let me count the ways…. I love it when you show you care. A thank you note, a well-timed question, a sincere apology, and especially the occasional surprise treat. (Hint, hint Panera Loyalty Program- drop the $2 salad discounts and give me a cookie) I love it when you introduce me
Stop Narrating Be a Part of Your Communities’ Story
Every year I attempt to learn a new skill. I pick something that looks interesting, and fun, but is challenging enough that it will take persistence to master. Although, mastery is not the goal. Simply getting outside of my comfort zone and having a good laugh at myself is the real objective. All these new
My Day With Estelle Harris
I love my work. I engage wildly creative clients who challenge the status quo every day. It’s challenging, rewarding and every once in a while just plain fun. A few weeks ago I jump started a project that was all three rolled into one memorable adventure. Estelle Harris of Seinfeld & Toy Story fame agreed
Ditch Your “Open” Environment Build A Flexible Office Instead
As a marketing consultant I get the opportunity to visit many different office environments. Each one reflects the company’s culture in both subtle and obvious ways. The colors, furniture, layout all make a huge difference in how people work and collaborate. Recently, I spent two days at a new clients HQ location. It was lovely
9 Affordable Ways To Celebrate Summer With Your Community
During the summer months we dress a bit more casually at work, try to sneak in more time away from the office and generally let our hair down to enjoy the season. It’s the perfect time to show your clients, partners and prospects you know how to have some fun and to leave a lasting
Thank You Mom
I’m a lucky woman. I have four amazing children who are both brilliant and infuriating – often in the same day. And I wouldn’t have it any other way. How did I get here? When I look at my own parenting – full of giggles, cuddle time, dinner conversations, over-reactions, scraped knees, tears and too