The world is not the same place it was a year ago. The global pandemic, strides for necessary social justice, along with accompanying economic uncertainty have shifted priorities in meaningful ways, and our marketing strategies must shift too. Some industries have seen an influx of new demand creating urgency to fulfill growing demand, while others
Businesses are still buying products and services but their process is different than it was just a few weeks ago. Unless you sell products that are in higher demand due to the pandemic, such as disinfectant or remote data protection services, buying processes to new prospects, and perhaps even renewal discussions with customers, have likely
This article originally appeared on LinkedIn. Follow me on LinkedIn to join the conversation. The recent floods in Texas and IRMA beating down on the Carribean have dominated the news. Stories of strength and persistence give us hope, while tales of loss make us grateful. Even from far away I am touched by the grand
Working from a home office has its advantages; like my husband surprising me with ice cream. Shockingly I didn’t dig right in. Seriously, my friends and family will tell you that is quite an accomplishment! I held off on eating my tasty treat for one reason. I had something important I wanted to share with
It all started one year ago at a dinner hosted by Katie, Apparao Karri and Megan Tonzi during Marketing Profs B2B Forum. That night I sat down between two amazing writers, Carlos Hidalgo and Ardath Albee, and we talked books, marketing strategy and helping businesses grow. It was just the push I needed to start
One of my favorite things to do in the summer is to catch up on reading while the boys play at the lake. DO Leadership caught my attention for it’s call to action for small businesses. Author Laura Lorenz was kind enough to indulge my curiosity about the writing process and key take aways in
It’s common sense that an organization that rallies together around shared goals will drive more efficiency than one where different functions are at odds with each other. Yet, most sales and marketing teams struggle with achieving this ideal. According to Forrester research less than 10% of B2B sales and marketing organizations feel confident in their alignment. That’s almost
Will your marketing stand the test of time? Some of the most amazing things my clients achieved this year, not only made a huge impact on their long-term businesses, but are remarkably easy to replicate. All you have to do is make them a priority. #1. Found their voice. I had so much fun helping
I LOVE summer. I have extra time with my boys without the constraints of a rigid school schedule. My clients are a little more relaxed and open to brainstorming for the sake of creativity and not a specific deadline. I get to break out my favorite sunglasses more often! But the most important reason I
Accepting a national book award author Ursula K Le Guin spoke “resistance and change often begin with art…and very often the art of words.” And I believe the same is true of understanding. When we launch a new product, identify a growing trend or seek support for a controversial perspective leaders are trained to simplify,