Working from a home office has its advantages; like my husband surprising me with ice cream. Shockingly I didn’t dig right in. Seriously, my friends and family will tell you that is quite an accomplishment! I held off on eating my tasty treat for one reason. I had something important I wanted to share with
It all started one year ago at a dinner hosted by Katie, Apparao Karri and Megan Tonzi during Marketing Profs B2B Forum. That night I sat down between two amazing writers, Carlos Hidalgo and Ardath Albee, and we talked books, marketing strategy and helping businesses grow. It was just the push I needed to start
One of my favorite things to do in the summer is to catch up on reading while the boys play at the lake. DO Leadership caught my attention for it’s call to action for small businesses. Author Laura Lorenz was kind enough to indulge my curiosity about the writing process and key take aways in
It’s common sense that an organization that rallies together around shared goals will drive more efficiency than one where different functions are at odds with each other. Yet, most sales and marketing teams struggle with achieving this ideal. According to Forrester research less than 10% of B2B sales and marketing organizations feel confident in their alignment. That’s almost
Will your marketing stand the test of time? Some of the most amazing things my clients achieved this year, not only made a huge impact on their long-term businesses, but are remarkably easy to replicate. All you have to do is make them a priority. #1. Found their voice. I had so much fun helping
I LOVE summer. I have extra time with my boys without the constraints of a rigid school schedule. My clients are a little more relaxed and open to brainstorming for the sake of creativity and not a specific deadline. I get to break out my favorite sunglasses more often! But the most important reason I
Accepting a national book award author Ursula K Le Guin spoke “resistance and change often begin with art…and very often the art of words.” And I believe the same is true of understanding. When we launch a new product, identify a growing trend or seek support for a controversial perspective leaders are trained to simplify,
My yoga instructor Alice, while distracting the class from the most painful hip opener — oops, we don’t have pain in yoga we have intense sensation — said ” The greatest yoga masters are not those who can contort their bodies into pretzels or hold themselves up by one finger, the greatest yogis are those who practice
West Africa has a special place in my heart. I lived in Liberia for almost 5 years and that time has changed the way I see the world, even the way I see myself. It breaks my heart to see the terror which strikes the region as a result of the Ebola crisis. Those who
Last night I taught a class to a small group of young women visiting from Japan. After class one woman shyly came up to me and asked a really hard question. “I don’t have much confidence, how do I gain it?” I reminded her that she travelled across the world to be a part of this