What are your holiday gifting plans?

Congratulations! You made it past Thanksgiving. Now it’s time to start thinking about your holiday gifting program. The holidays are the perfect time to show your community how much you appreciate their support. In this video I share three approaches.  Free ways to send greetings, charitable donations and personalized gifts. Remember, it’s not about how

Unleash Possible: A Marketing Playbook That Drives Sales

It all started one year ago at a dinner hosted by Katie, Apparao Karri and Megan Tonzi during Marketing Profs B2B Forum. That night I sat down between two amazing writers, Carlos Hidalgo and Ardath Albee, and we talked books, marketing strategy and helping businesses grow. It was just the push I needed to start

Oh Baby, Talk CRM to Me…

During CRM Evolution I had the chance to sit down with Butch Stearns and talk about CRM’s role in modern customer experiences. In the video I explain: The four reasons every business needs a community Why data integration sits at the intersection of technology and business How back & front office collaboration is a business