Guest post by Erika Goldwater Books have always been my strongest foundations for learning and there is no shortage of great business and marketing books to keep me busy. I love to have a book in my hands and a notepad by my side. I am a voracious reader, sometimes reading two books a week.
This article originally appeared on LinkedIn. Follow me on LinkedIn to join the conversation. The recent floods in Texas and IRMA beating down on the Carribean have dominated the news. Stories of strength and persistence give us hope, while tales of loss make us grateful. Even from far away I am touched by the grand
Marketers have a lot in common when it comes to employee advocacy. Sometimes it feels like the same, predictable employees share company news and insights. Other times we have a huge win and it feels like the whole company is engaged and fully supporting our efforts. “Employees who are passionate about their workplace are typically
Exceptional customer experiences are what drive word of mouth marketing. As marketers we often strive to improve customer advocacy by using customer satisfaction surveys to collect feedback about our service interactions. Sadly, the method is easily manipulated and instead of soliciting sincere feedback, many teams are gaming the system to collect high scores. This is exactly
Working from a home office has its advantages; like my husband surprising me with ice cream. Shockingly I didn’t dig right in. Seriously, my friends and family will tell you that is quite an accomplishment! I held off on eating my tasty treat for one reason. I had something important I wanted to share with
How aligned are your sales & marketing teams? Research shows us that sales & marketing teams struggle to align around a shared mission. Conduct this short quiz to test for alignment in your organization. Poll your sales and marketing team and ask these three questions. What % of the sales tools available does the sales team
Account Based Marketing requires: Deep analysis of accounts to identify targets with a high propensity to purchase. Multi-person nurture strategies. Account Based Marketing does not ignore individuals, but rather it engages with specific contacts in the context of the organization they serve. Programs should include targeted offers intended for individuals, with consideration to the role
Congratulations! You made it past Thanksgiving. Now it’s time to start thinking about your holiday gifting program. The holidays are the perfect time to show your community how much you appreciate their support. In this video I share three approaches. Free ways to send greetings, charitable donations and personalized gifts. Remember, it’s not about how
As a marketer you know how important it is to vary content formats to maximize audience engagement. And nothing is hotter right now than podcasting. Podcasting drives audience loyalty and conversion. I found Facts About Business Podcasting That Will Blow Your Mind very motivating and wanted to learn more. Jim Brown, host of SalesTuners, was
If you’re wondering if Account Based Marketing would help your business grow, this video is for you. In the segment I walk you through the four questions you need to answer to determine if Account Based Marketing is right for your organization.