For years focus groups have been a stable of marketing research. There’s nothing like sitting behind one way glass, munching on M&Ms (there is an active conspiracy against healthy eating – every focus group facility has M&Ms you simply can’t resist), watching prospective buyers interact with your products. Combined with survey research, in-depth interviews and
Watch Out: Denial Ahead
This morning I woke up to a beautiful sunny day in mid April and I’m almost late for my first meeting. I didn’t sleep late. There was virtually no traffic as local schools were closed and the kids were all sound asleep requiring no attention. What made me late you ask? I got an unpleasant
The Six Tenants of Experience Design
I had the great pleasure of hearing Don Norman talk about the tenants of good design at a recent conference. Visually, Don is not particularly remarkable. He wore, almost a cliché, all black. He quietly approached the podium and somewhat humbly began his talk.His slides were mostly text. A passerby looking in on the session
The Most Useless Product Management Question That Everyone Asks
The traditional roles of marketing professionals have blurred much over the past few years. Public relations professionals are being held accountable for demand generation goals. Lead generation specialists are responsible for sales conversions and product management has been embedded into new agile development processes as product owners. Product management has always been responsible for gathering