Are you ready for your new buyer’s journey?

Businesses are still buying products and services but their process is different than it was just a few weeks ago. Unless you sell products that are in higher demand due to the pandemic, such as disinfectant or remote data protection services, buying processes to new prospects, and perhaps even renewal discussions with customers, have likely

Channel Partners Need T.L. Marketing Too!

Ready.  Set. Build a channel partner program!  Not so fast! The potential to reduce costs, improve efficiency, gain more customers, and tap into new markets is very enticing when it comes to channel partners.  But the reality is, a successful channel partner program requires a lot of support, time, and what our guest, Louis Gudema

Unleash Possible: A Marketing Playbook That Drives Sales

It all started one year ago at a dinner hosted by Katie, Apparao Karri and Megan Tonzi during Marketing Profs B2B Forum. That night I sat down between two amazing writers, Carlos Hidalgo and Ardath Albee, and we talked books, marketing strategy and helping businesses grow. It was just the push I needed to start

Oh Baby, Talk CRM to Me…

During CRM Evolution I had the chance to sit down with Butch Stearns and talk about CRM’s role in modern customer experiences. In the video I explain: The four reasons every business needs a community Why data integration sits at the intersection of technology and business How back & front office collaboration is a business