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15
May

Trust: Are we on the verge of losing it?

  • 15 May 2018
  • Samantha Stone
  • artificial intelligence, google duplex, machine intelligence, trust

Google just announced a remarkable achievement – an AI assistant that can make phone calls on your behalf to live humans. For example, it called a salon to make an appointment. You can listen to the calls here. The engineers who designed the system taught the assistant to use human-like cadences such as um, mm, hmmm

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7
Jul

MarTech Boston Delivers Community & Insight

  • 7 July 2017
  • Samantha Stone
  • marketing automation, marketing technology, martech

Marketing is at a crossroad. A third of marketing budgets are spent on technology, yet we are selecting marketing tools & systems all wrong. We know this because marketers everywhere are failing to drive robust adoption, using only a fraction of the capabilities they’ve purchased.  In fact, almost half of all marketers say they don’t

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15
Feb

7 Content Marketing Tools That Will Make You Rethink Your Tech Stack

  • 15 February 2017
  • Samantha Stone

As your content marketing efforts mature you will be under increased pressure to show ROI, grow your audience faster and churn out more quality content. There are a plethora of tools that claim to help us become more efficient. Below you’ll find a summary of the seven categories of content marketing tools that can help you

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