Marketing is at a crossroad. A third of marketing budgets are spent on technology, yet we are selecting marketing tools & systems all wrong. We know this because marketers everywhere are failing to drive robust adoption, using only a fraction of the capabilities they’ve purchased. In fact, almost half of all marketers say they don’t
As your content marketing efforts mature you will be under increased pressure to show ROI, grow your audience faster and churn out more quality content. There are a plethora of tools that claim to help us become more efficient. Below you’ll find a summary of the seven categories of content marketing tools that can help you