A Great Event Is More Than Great Content

I wish I could attend every single marketing conference out there. A girl can dream! But since it’s not feasible to attend every one I rely on the next best thing, tapping into the experiences of my marketing friends. Special thanks to Erika Goldwater for this energizing summary of #B2BMX. Guest post by Erika Goldwater What

2016 B2B Sales & Marketing Collaboration Study

It’s common sense that organizations that rally together around shared goals will drive more efficiency than those where different functions are at odds with each other. Yet, most sales and marketing teams struggle with achieving this ideal. That’s almost terrifying given we know fully integrated companies are more profitable, drive faster growth and make happier customers. Sales and marketing

In Search of Sales & Marketing Alignment

It’s common sense that an organization that rallies together around shared goals will drive more efficiency than one where different functions are at odds with each other. Yet, most sales and marketing teams struggle with achieving this ideal. According to Forrester research less than 10% of B2B sales and marketing organizations feel confident in their alignment. That’s almost

Caution: Promotion Fatigue Ahead

It’s started! Ready or not the onslaught of holiday shopping promotions are here and they are earlier and bigger than ever. This week alone I’ve received six “Pre-Black Friday” promotional emails.  It’s two weeks before Thanksgiving and I’m already feeling a little overwhelmed. Why the Frenzy? The National Retail Federation forecasts a 3.7% increase in spending over

The Shocking Truth About Mobile Marketing

Over the past three weeks I’ve had the pleasure of speaking with fifteen senior marketing professionals at large business to consumer enterprises.  I asked them to share their mobile marketing initiatives and I learned something bewildering. The ugly truth behind all the hype is that many brands are treating responsive design as their mobile marketing strategy for