Marketing is at a crossroad. A third of marketing budgets are spent on technology, yet we are selecting marketing tools & systems all wrong. We know this because marketers everywhere are failing to drive robust adoption, using only a fraction of the capabilities they’ve purchased. In fact, almost half of all marketers say they don’t
I wish I could attend every single marketing conference out there. A girl can dream! But since it’s not feasible to attend every one I rely on the next best thing, tapping into the experiences of my marketing friends. Special thanks to Erika Goldwater for this energizing summary of #B2BMX. Guest post by Erika Goldwater What
As a marketer you know how important it is to vary content formats to maximize audience engagement. And nothing is hotter right now than podcasting. Podcasting drives audience loyalty and conversion. I found Facts About Business Podcasting That Will Blow Your Mind very motivating and wanted to learn more. Jim Brown, host of SalesTuners, was
If you’re wondering if Account Based Marketing would help your business grow, this video is for you. In the segment I walk you through the four questions you need to answer to determine if Account Based Marketing is right for your organization.
Will you join me at Marketing Profs B2B Forum in Boston later this month? In the video above I explain the three reasons B2B Forum is my favorite conference of the year! Plus two bonus ways to jumpstart putting the new ideas you learn into action. I’ll be holding office hours at the Birch Bar
It’s common sense that organizations that rally together around shared goals will drive more efficiency than those where different functions are at odds with each other. Yet, most sales and marketing teams struggle with achieving this ideal. That’s almost terrifying given we know fully integrated companies are more profitable, drive faster growth and make happier customers. Sales and marketing
Guest post by Karo Kilfeather Fashionistas have the Vogue September issue. Salesforce nerds have Dreamforce. Six year olds have Christmas. Every group in the world has something that they look forward to each year, just once a year with rabid, barely contained glee. For those of us obsessed with marketing technology, we have Scott Brinker’s
It’s common sense that an organization that rallies together around shared goals will drive more efficiency than one where different functions are at odds with each other. Yet, most sales and marketing teams struggle with achieving this ideal. According to Forrester research less than 10% of B2B sales and marketing organizations feel confident in their alignment. That’s almost
It’s started! Ready or not the onslaught of holiday shopping promotions are here and they are earlier and bigger than ever. This week alone I’ve received six “Pre-Black Friday” promotional emails. It’s two weeks before Thanksgiving and I’m already feeling a little overwhelmed. Why the Frenzy? The National Retail Federation forecasts a 3.7% increase in spending over
Over the past three weeks I’ve had the pleasure of speaking with fifteen senior marketing professionals at large business to consumer enterprises. I asked them to share their mobile marketing initiatives and I learned something bewildering. The ugly truth behind all the hype is that many brands are treating responsive design as their mobile marketing strategy for