Content Marketing Conference

Event Start Date:
April 11, 2017
Event End Date:
April 13, 2017
Event Venue:
Boston Westin Waterfront

April 12, 12:55pm – 1:35pm

Session: How to Develop the Ultimate Content Planning System

Documenting your content strategy is THE key factor for content marketing success. Only after you build a plan can you “walk in the shoes” of your customers and create content that engages them, evolving contacts from believers to buyers. In this session, you’ll learn proven methods to transform your team into a strategy-led, performance-driven content marketing machine:

  • Uncover hidden content gaps in your buyer’s journey
  • Define content SLAs that create predictable results
  • Avoid to-do list driven metrics that distract true engagement
  • Get bonus templates for content strategy that will save you lots of time

Who should attend this session…

  • Growing companies looking to develop a content strategy and content strategists struggling to go beyond early content marketing success

More details on Content Marketing Conference website

Use code CMC17SST for a 15% discount