B2B Sales & Marketing Collaboration Study

It’s common sense that organizations that rally together around shared goals will drive more efficiency than those where different functions are at odds with each other. Yet, most sales and marketing teams struggle with achieving this ideal. That’s almost terrifying given we know fully integrated companies are more profitable, drive faster growth and make happier customers.

What are we doing wrong? And what are those who have reached the ideal doing differently then most? That’s exactly what we set out to find out in the 2016 B2B Sales & Marketing Collaboration Study where 123 survey respondents gave us a glimpse into their work experiences.

Sales & Marketing Collaboration Study

Content Strategy Template

No matter what study you read having a documented content strategy is a key contributing factor to the success of your content marketing efforts. Knowing you need to build one is the easy part. But what should your content strategy include? Guess no more.

I invite you to use this handy content strategy template to go from thinking about a plan to acting on one. It’s structured as an excel template with several sheets to break down this complex task into digestible chunks.

“I love the Content Strategy Template. It took an overwhelming job and broke it down into manageable tasks.”

Content Strategy Workbook

Feeling overwhelmed?

I’m available to answer all your questions and to get you started on your persona journey the right way.

You can reach me via email, LinkedIn or tweet me.

Content Marketing Tools Requirements Checklist

As the practice of content marketing matures so too do the tools that make us more efficient, scale faster and enhance our ability to measure. Unfortunately, making sense of all the available options can make your head spin. Avoid making the wrong choice by carefully building a list of selection requirements using this vendor selection checklist.

Not sure who to evaluate? Contact us and we can point you in the right direction.

Content Marketing Tools Requirements Checklist

Everything You Need to Produce Insightful Personas

To be effective your personas have to go beyond demographic information like title and education level. Including organizational goals & priorities, drivers and motivators, fears and challenges and buying process information are equally important to applying what you learn to day to day business operations.

Read the Buyer Insights Benchmark Study to identify additional advice and a clear roadmap for creating and using personas to meet, and even exceed, revenue and lead goals.

Leverage the Ultimate Guide to Conducting Insightful Persona Interviews for a step by step guide to qualitative persona research.

Prioritize your next persona investments with the Persona Optimization Framework

Benchmark Study: Understanding Buyers, 2016
Persona Interview Guide
Persona Optimization Framework

Account Based Marketing Pilot Checklist

Are you considering an Account Based Marketing Program? Download this handy checklist to make sure you have all the essential program elements covered.

ABM Pilot Checklist