The Marketing Advisory Network bring together strategic planning with hands-on expertise to unleash the possible in your organization.
Hiring a full time strategic marketing professional with the expertise to accelerate growth can be costly not to mention difficult to find. The Marketing Advisory Network brings highly experienced, strategic planning talent to your executive team, for a fraction of the cost and none of the hiring hassle.
NEW PRODUCT/SERVICE INTRODUCTIONS
Pre-revenue offerings often struggle to fund expensive, experienced marketing talent. But let’s face it, introducing a new product to market, securing additional funding, and finding those first customers isn’t easy. The Marketing Advisory Network provides strategic guidance and hands-on execution capabilities that ensure your product/solution gets the attention it deserves without the long-term commitment to costly staffing.
We all know you have seconds to leave an impression with a prospective buyer. Our messaging services provide time-tested techniques for writing, testing and refining value-based messages that engage buyers in conversations.
You’ve heard all the buzz words – content marketing, inbound marketing, social media, lead scoring, buyer’s journey – now let’s get practical. You need to engage buyers with repeatable nurturing techniques and tools that increase win rates, and reduce sales effort. Nurturing assistance includes a host of services from offer creation to building lead scoring models. They range from highly sophisticated 6 month integrated campaigns, to three step kick off programs. Our goal is to get you on the fast path to turning prospects into customers.
MARKET RESEARCH & COMPETITIVE ANALYSIS
Are you considering expanding into a new market segment? Is a competitor impacting your deal win rate? The Marketing Advisory Network provides a range of research capabilities including primary interview based research, public information searches and competitive capability documentation.
MARKETING & SALES AUTOMATION TOOL SELECTION
With dozens of solutions from cloud based offerings to customized on-site deployments the search for the right sales and marketing automation tool can be a time consuming process. The Marketing Advisory Network can take the complexity out of your search by building a requirements document, narrowing down your choices and facilitating demos for all parties within your organization.
Your email marketing programs are only as good as the audience you have acquired. We offer a wide range of database building services from building a target buyer profile to purchasing qualified contact lists to coordinating third party contact validation and profile building.
EDUCATIONAL WORKSHOPS & MENTORING
Sometimes you have plenty of talented staff and a clear direction but a skills gap is stopping you from executing with precision. Our educational classes and mentoring services are customized for your unique needs. All are designed to get your team on the fast path to independent success.