The Marketing Advisory Network brings together strategic planning with hands-on expertise to unleash the possible in your organization.
Account Based Marketing is the talk of the marketing world. The truth is, ABM can have tremendous impact on a business, but it is challenging to get right. Our ABM strategy includes all the elements to execute ABM well, from target account selection all the way through to program strategy to help you leverage ABM and present highly relevant, unique messages that engage your target accounts and drive revenue.
NEW PRODUCT/SERVICE INTRODUCTIONS
Pre-revenue offerings often struggle to fund expensive, experienced marketing talent. But let’s face it, introducing a new product to market, securing additional funding, and finding those first customers isn’t easy. The Marketing Advisory Network provides strategic guidance and hands-on execution capabilities that ensure your product/solution gets the attention it deserves without the long-term commitment to costly staffing.
We all know you have seconds to leave an impression with a prospective buyer. Our messaging services provide time-tested techniques for writing, testing and refining value-based messages that engage buyers in conversations.
ABM ASSESSMENT TOOL STRATEGY
Customer engagement begins at your go to market (GTM) strategy. Deeply understanding the needs of the prospects sets the stage for customer success. Marketing Advisory Network offers a custom-built assessment tool designed to uncover critical insights for your GTM process. The information gleaned helps qualify the prospect and enables you to provide exactly what they need throughout the selling and servicing relationship, thus increasing win rates and customer retention.
MARKET RESEARCH & COMPETITIVE ANALYSIS
Are you considering expanding into a new market segment? Is a competitor impacting your deal win rate? The Marketing Advisory Network provides a range of research capabilities including primary interview based research, public information searches and competitive capability documentation.
MARKETING & SALES AUTOMATION TOOL SELECTION
With dozens of solutions from cloud based offerings to customized on-site deployments the search for the right sales and marketing automation tool can be a time consuming process. The Marketing Advisory Network can take the complexity out of your search by building a requirements document, narrowing down your choices and facilitating demos for all parties within your organization.
Your email marketing programs are only as good as the audience you have acquired. We offer a wide range of database building services from building a target buyer profile to purchasing qualified contact lists to coordinating third party contact validation and profile building.
EDUCATIONAL WORKSHOPS & MENTORING
Sometimes you have plenty of talented staff and a clear direction but a skills gap is stopping you from executing with precision. Our educational classes and mentoring services are customized for your unique needs. All are designed to get your team on the fast path to independent success.