I wrote this for the FlipMyFunnel LinkedIn Community – are you a member? If not, and ABM is your jam I recommend you join. A critical part of any account-based strategy is strategically defining which accounts we are going to pursue. The most effective programs take three factors into consideration: Firmographic characteristics that identify organizational traits
When it comes to deciding which vendor to partner with, the fastest and generally easiest final step of the purchase process is to see what others have to say about the product or service being considered. Reviews, both good and bad, help shape the opinion of a product with a special sense of trust that
Account Based Marketing (ABM) is a real and maturing strategy for going to market, not just a tool or technique. And it’s here to stay. Sangram Vajre, Chief Evangelist and Co-Founder of Terminus and Host of the daily #FlipMyFunnel podcast, likes to think about ABM as a symphony where marketers create beautiful music by directing
It is easy to see the benefits of Account Based Marketing (ABM) once it is up and running, but starting from scratch is a difficult task. Brian Kardon, the CMO at Fuze, has seen his team improve their win rate and increase their average deal size by 40% through utilizing ABM, but these successes did
Working from a home office has its advantages; like my husband surprising me with ice cream. Shockingly I didn’t dig right in. Seriously, my friends and family will tell you that is quite an accomplishment! I held off on eating my tasty treat for one reason. I had something important I wanted to share with