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12
Sep

It’s time to rethink your lead scoring model

  • 12 September 2019
  • Samantha Stone
  • abm, b2b, marketing strategy

I wrote this for the FlipMyFunnel LinkedIn Community – are you a member? If not, and ABM is your jam I recommend you join. A critical part of any account-based strategy is strategically defining which accounts we are going to pursue. The most effective programs take three factors into consideration: Firmographic characteristics that identify organizational traits

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