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25
Sep

ABM as a Symphony

  • 25 September 2018
  • Samantha Stone
  • abm, account based marketing, flip my funnel, flipmyfunnel

Account Based Marketing (ABM) is a real and maturing strategy for going to market, not just a tool or technique. And it’s here to stay. Sangram Vajre, Chief Evangelist and Co-Founder of Terminus and Host of the daily #FlipMyFunnel podcast, likes to think about ABM as a symphony where marketers create beautiful music by directing

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