Three Rules for Publishing High Impact Research

I recently read The Content Experience Report by Uberflip with much interest.  After all, content strategy is a big part of what we do here at the Marketing Advisory Network.  In summary, I think the report offers some good tips and is worth reading, particularly the section about navigation. However, the report also falls victim

Conduct Insightful Persona Interviews

  Truly effective marketing begins with a deep understanding of our buyers yet gaining this insight is not easy.  It takes dedication, specialized skills and a lot of patience. But I promise it’s worth the effort! When well executed personas can help you accelerate demand, increase conversion rates, secure loyalty and improve your relationship with sales. Unfortunately,