I wrote this for the FlipMyFunnel LinkedIn Community – are you a member? If not, and ABM is your jam I recommend you join. A critical part of any account-based strategy is strategically defining which accounts we are going to pursue. The most effective programs take three factors into consideration: Firmographic characteristics that identify organizational traits
When it comes to deciding which vendor to partner with, the fastest and generally easiest final step of the purchase process is to see what others have to say about the product or service being considered. Reviews, both good and bad, help shape the opinion of a product with a special sense of trust that
It all started one year ago at a dinner hosted by Katie, Apparao Karri and Megan Tonzi during Marketing Profs B2B Forum. That night I sat down between two amazing writers, Carlos Hidalgo and Ardath Albee, and we talked books, marketing strategy and helping businesses grow. It was just the push I needed to start