Congratulations! You made it past Thanksgiving. Now it’s time to start thinking about your holiday gifting program. The holidays are the perfect time to show your community how much you appreciate their support. In this video I share three approaches. Free ways to send greetings, charitable donations and personalized gifts. Remember, it’s not about how
Every week I talk with business leaders about growing their business. While every business is unique, you’d be shocked how often their differentiation sounds like it comes from the same company. They are scalable, innovative and action oriented. Blah! Their product or service may be all of those things, but none of it is differentiating.
While at a client’s party someone asked if I had a background in psychology or sociology. I too quickly said no. I explained that while I had been a peer counselor and minored in ‘formal organizations’ in college, whatever that means, I had no sociology or psychology education. But on reflection I should have answered
About six weeks ago I was brainstorming with a client about increasing the volume of inbound leads they received. They have a healthy customer base most of whom are reasonably happy. Building a referral program quickly rose to the top of the to do list. Without spending too much effort considering timelines we decided Valentine’s
Picture it: A small town outside Boston, MA early 2012. (Yes, I’m channeling Sophia from the Golden Girls for those 90s sitcom addicted peers). A B2B technology company had just hired me to complete an audit of their lead generation efforts. They are strong users of SalesForce.com so the database was rich with information. Their prospective