Is your business differentiated? Test yourself against these attributes

Every week I talk with business leaders about growing their business. While every business is unique, you’d be shocked how often their differentiation sounds like it comes from the same company. They are scalable, innovative and action oriented. Blah! Their product or service may be all of those things, but none of it is differentiating.

Enchant Customers, Set The Right Expectations

Ever since my son was a little boy he would watch the weather forecast at night and it would set his mood for the next day. If the weather was expected to be cloudy and drizzly he mentally prepared. On the rare occasion when a cloudy weather forecast turned out to be the perfect day