Is the Term Buyer Persona Limiting?

After a recent workshop I was packing up my things and one of the participants shyly approached. She pointed out that my persona definition slide was wrong. She then went on to explain what I had taught her. In fact there were four types of individuals that must be influenced during the purchase process. Calling

Conduct Insightful Persona Interviews

  Truly effective marketing begins with a deep understanding of our buyers yet gaining this insight is not easy.  It takes dedication, specialized skills and a lot of patience. But I promise it’s worth the effort! When well executed personas can help you accelerate demand, increase conversion rates, secure loyalty and improve your relationship with sales. Unfortunately,