Persona marketing is more than a buzz word. But they are a lot of hard work. In this on-demand seminar we cover: What is a persona? What should I include in mine? What’s the most effective research methods? Where should I leverage them across the organization? Watch the video here. Special thanks to Leading Results
B2B Marketers face many challenges and when it comes to personas the number one challenge is an internal one – helping the organization as a whole understand the value of personas.
Truly effective marketing begins with a deep understanding of our buyers yet gaining this insight is not easy. It takes dedication, specialized skills and a lot of patience. But I promise it’s worth the effort! When well executed personas can help you accelerate demand, increase conversion rates, secure loyalty and improve your relationship with sales. Unfortunately,