Got a minute? Learn why readers are using Unleash Possible as their marketing blueprint.
A how-to guide for high growth marketing in complex selling environments. I don’t just tell you what to do, I show you how to do it, and how to partner with sales to get the right results.
Marketers should read this book. But also, sales and company leaders should read this book to learn how sales can get the most out of marketing. Bring on the collaboration.
Bring on what’s possible.
Samantha draws from over 20 years of strategic planning and hands-on marketing expertise to unleash the possible in high-growth organizations.
Author: Samantha Stone, Founder of the Marketing Advisory Network
Attend any marketing conference, sign up for one of a bazillion webinars available or read many of the published books about marketing and you will find inspiring advice to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.
The problem is – most of these books tell you to transform, but they do little to address the practical realities of making these changes in organizations that have complex relationships with sales.
Unleash Possible changes that – it’s a how-to manual for B2B marketers to:
- become experts their sales teams turn to for guidance.
- change the way marketing is done to better serve their customers.
- drive more revenue, growth and profitability.
This is a book that should not only be read by marketers. It’s a book that should be on the desk of every executive in the company. It should be required reading for the head of sales, technology, and most importantly, the CEO, to help create a shared vision of marketing to grow and sustain the business (and to do it well!)
Jere Doyle, Managing Director
Sigma Prime Ventures