It’s not often that we get to learn from 740 of our B2B marketing peers so I was extremely excited to read this year’s B2B marketing survey on content marketing. It wasn’t surprising to see how many different parts of the organization are creating content, or the wide range of content assets being produced. While validating, as practitioners we don’t only want to know what trends are happening, we want to put best practices into place.
It was my great pleasure to join Stephanie Tilton, Maribeth Ross & John Frankot on a panel to reflect on the identified trends. The result was a spirited discussion about how content marketing is impacting our day-to-day marketing deliverables. We reviewed everything from getting started to measuring success.
If you want to learn about listening offers, snackable content and so much more, I encourage you to listen to the 60 minute replay. It is full of helpful tips & tricks. You can listen here: http://content.netprospex.com/b2b-content-marketing-trends-webinar/