Persona marketing is more than a buzz word. But they are a lot of hard work. In this on-demand seminar we cover:
- What is a persona?
- What should I include in mine?
- What’s the most effective research methods?
- Where should I leverage them across the organization?
Watch the video here.
Special thanks to Leading Results for hosting the session. The first 10 minutes of the presentation provides a nice overview of their service.
Not sure if personas are for you? Consider these three facts.
- 71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Buyer Insights Benchmark
- Marketers who use personas and map content to the buyer’s journey enjoy 73% higher conversions from response to marketing qualified lead (MQL) Source: Aberdeen Research
- Customer centric companies are 60% more profitable than non-customer centric organizations Source: Deloitte & Touche
Jump right in. More persona resources are available here including the Ultimate Guide to Conducting Insightful Persona Interviews.