Oh Baby, Talk CRM to Me…

During CRM Evolution I had the chance to sit down with Butch Stearns and talk about CRM’s role in modern customer experiences.

In the video I explain:

  • The four reasons every business needs a community
  • Why data integration sits at the intersection of technology and business
  • How back & front office collaboration is a business imperative
  • The single most important thing you can do to align sales & marketing

Special thanks to SAP Hybris for making this video possible.

What creative things are you doing with your CRM data?