During CRM Evolution I had the chance to sit down with Butch Stearns and talk about CRM’s role in modern customer experiences.
In the video I explain:
- The four reasons every business needs a community
- Why data integration sits at the intersection of technology and business
- How back & front office collaboration is a business imperative
- The single most important thing you can do to align sales & marketing
Special thanks to SAP Hybris for making this video possible.
What creative things are you doing with your CRM data?