Unleash Possible: A Marketing Playbook That Drives Sales
It all started one year ago at a dinner hosted by Katie, Apparao Karri and Megan Tonzi during Marketing Profs B2B Forum. That night I sat down between two amazing writers, Carlos Hidalgo and Ardath Albee, and we talked books, marketing strategy and helping businesses grow. It was just the push I needed to start my own personal journey of writing.After dozens of early morning writing sessions, heavy use of the virtual red pen and too much chocolate, "Unleash Possible" is complete. It has been a true labor of passion and nothing would please me more than for it to spark new possibilities in your business.
This is a book that should not only be read by marketers. It’s a book that should be on the desk of every executive in the company. It should be required reading for the head of sales, technology, and most importantly, the CEO, to help create a shared vision of marketing to grow and sustain the business (and to do it well!) - Jere Doyle, Managing Director Sigma Prime Ventures
I've written "Unleash Possible" to be a how-to guide for high-growth marketing in complex selling environments. Because, let's face it, there is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.The problem is--most advice tells you to transform, but does little to address the practical realities of making changes in organizations that have complex relationships with sales.Unleash Possible changes that--it's a how-to manual for B2B marketers to:
become a trusted partner for sales teams to turn to for guidance.
change the way marketing is done to better serve buyers.
drive more revenue, growth and profitability.
Copies of the book are available here. I hope it inspires you, as much as writing it has done for me.