Uncertain times call for a more agile marketing strategy

The world is not the same place it was a year ago. The global pandemic, strides for necessary social justice, along with accompanying economic uncertainty have shifted priorities in meaningful ways, and our marketing strategies must shift too. Some industries have seen an influx of new demand creating urgency to fulfill growing demand, while others

Are you ready for your new buyer’s journey?

Businesses are still buying products and services but their process is different than it was just a few weeks ago. Unless you sell products that are in higher demand due to the pandemic, such as disinfectant or remote data protection services, buying processes to new prospects, and perhaps even renewal discussions with customers, have likely

Innovation and Hope Go Hand in Hand

We are all tired of COVID-19. Staying at home, isolated from friends and co-workers is hard on all of us. The impact that this pandemic is having on the economy is devastating. And, frustration for everyone is building by the day. I understand why and, trust me, I get it. But I also see something

It’s not business as usual

Co-authored by Samantha Stone and Maribeth Ross It’s not business as usual. Your buyers have gone into survival mode. They can’t think about what they might need in 6 or 12 months because they are trying to process what they might need tomorrow. Your values as a company are being put to the test. As

Why is product marketing so hard?

Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something

Integrated Marketing Framework

The most effective marketing programs use a variety of techniques to surround their audience. But often, we get stuck in a rut. Using channels and formats we’re comfortable with, rather than experimenting. Yet, the biggest breakout successes often come from trying something new. We’ve created this handy framework to help shake up your routine, and encourage you to