The C-Suite Doesn’t Care About Your Product

Last week a client and I were chatting over steamy hot chocolate and scones (yes, I have the best meetings) when suddenly she turned very serious. I could see her body tense as she asked “How can we get to the C-suite? Our executive team is very frustrated CIOs don’t want to meet with us. We

Taylor Swift’s Fearless Recipe for B2B Marketing

  There is something a little addictive about Taylor Swift’s music. I’m a little embarrassed to admit but Shake It Off makes me shake it every time. But it’s not her music that has me admiring Taylor Swift. Taylor stands out because of her ability to touch fans. And believe it or not, every marketer,

3 Examples That Prove Giving Back Is Good Marketing

  As Thanksgiving draws near marketers are scrambling to find ways to thank their loyal customers in memorable ways. While holiday giving is certainly encouraged, charitable initiatives shouldn’t be relegated to the holidays. These three examples were socially shared by my friends and prove that being charitable marketing is relevant all year round.     Why it’s great:

Who Do You Think You’re Talking To?

It’s not what you say, it’s how you say it. Right?  Well that’s partially true. What you say matters a LOT. But the tone by which you deliver the message is equally important. The same words can endear a client to you for life, or put them on the defensive. Just yesterday I called my

The Facebook Opportunity Most Businesses Are Missing

I work with a lot of B2B technology companies and as you might expect my social marketing conversations usually start with LinkedIn and Twitter. And for my clients that is certainly where they should begin. The problem is that is where they usually end as well. As brand advocates we’re missing a tremendous opportunity to leverage Facebook.

Small things, big impact

If I look carefully I can find signs of spring all around me. After a long winter in New England I have to work a little harder than usual. The patches of snow are distracting. But the itchy eyes, small buds on the trees, and longer days are dead give-aways that spring has come once again.

April Fool’s Is No Joke For Marketers

For the past month my 11-year-old son has been preparing himself for the most epic of April Fool’s Day. That means I better watch everywhere I sit, every morsel I eat and be prepared to giggle at his pending parade of pranks. There’s a slightly terrified part of me but more of me is excited