Last week a client and I were chatting over steamy hot chocolate and scones (yes, I have the best meetings) when suddenly she turned very serious. I could see her body tense as she asked “How can we get to the C-suite? Our executive team is very frustrated CIOs don’t want to meet with us. We
Is your brand spending enough time on the important stuff? If you’re like a lot of companies your brand guidelines focus on visualization rules. It spends pages showing how your logo should appear, which treatments are acceptable for images and how much white space must appear on a page. You might even have a page
There is something a little addictive about Taylor Swift’s music. I’m a little embarrassed to admit but Shake It Off makes me shake it every time. But it’s not her music that has me admiring Taylor Swift. Taylor stands out because of her ability to touch fans. And believe it or not, every marketer,
As Thanksgiving draws near marketers are scrambling to find ways to thank their loyal customers in memorable ways. While holiday giving is certainly encouraged, charitable initiatives shouldn’t be relegated to the holidays. These three examples were socially shared by my friends and prove that being charitable marketing is relevant all year round. Why it’s great:
A few months ago a colleague introduced me to the VizExplorer (formerly Bis2) team – a leader in gaming analytics. Their team is made up of vibrant, intelligent and wildly talented individuals. Best of all, their customers are raving fans. As a result the company is poised for tremendous growth. But you wouldn’t know it
A few weeks ago my 13-year-old son was riding his bike home from our neighborhood farm where he had been feeding the ducks with some friends. On his way home he noticed our neighbor had a trunk full of groceries. Derick hopped off his bike and offered to help bring in the food. After he
It’s not what you say, it’s how you say it. Right? Well that’s partially true. What you say matters a LOT. But the tone by which you deliver the message is equally important. The same words can endear a client to you for life, or put them on the defensive. Just yesterday I called my
I work with a lot of B2B technology companies and as you might expect my social marketing conversations usually start with LinkedIn and Twitter. And for my clients that is certainly where they should begin. The problem is that is where they usually end as well. As brand advocates we’re missing a tremendous opportunity to leverage Facebook.
If I look carefully I can find signs of spring all around me. After a long winter in New England I have to work a little harder than usual. The patches of snow are distracting. But the itchy eyes, small buds on the trees, and longer days are dead give-aways that spring has come once again.
For the past month my 11-year-old son has been preparing himself for the most epic of April Fool’s Day. That means I better watch everywhere I sit, every morsel I eat and be prepared to giggle at his pending parade of pranks. There’s a slightly terrified part of me but more of me is excited