Uncertain times call for a more agile marketing strategy

The world is not the same place it was a year ago. The global pandemic, strides for necessary social justice, along with accompanying economic uncertainty have shifted priorities in meaningful ways, and our marketing strategies must shift too. Some industries have seen an influx of new demand creating urgency to fulfill growing demand, while others

Are you ready for your new buyer’s journey?

Businesses are still buying products and services but their process is different than it was just a few weeks ago. Unless you sell products that are in higher demand due to the pandemic, such as disinfectant or remote data protection services, buying processes to new prospects, and perhaps even renewal discussions with customers, have likely

Unleash Possible: A Marketing Playbook That Drives Sales

It all started one year ago at a dinner hosted by Katie, Apparao Karri and Megan Tonzi during Marketing Profs B2B Forum. That night I sat down between two amazing writers, Carlos Hidalgo and Ardath Albee, and we talked books, marketing strategy and helping businesses grow. It was just the push I needed to start

In Search of Sales & Marketing Alignment

It’s common sense that an organization that rallies together around shared goals will drive more efficiency than one where different functions are at odds with each other. Yet, most sales and marketing teams struggle with achieving this ideal. According to Forrester research less than 10% of B2B sales and marketing organizations feel confident in their alignment. That’s almost

Eight Amazing Things My Clients Accomplished In 2015

Will your marketing stand the test of time? Some of the most amazing things my clients achieved this year, not only made a huge impact on their long-term businesses, but are remarkably easy to replicate. All you have to do is make them a priority. #1. Found their voice.  I had so much fun helping

New Insight Comes From Changing Your Point of View

I LOVE summer. I have extra time with my boys without the constraints of a rigid school schedule. My clients are a little more relaxed and open to brainstorming for the sake of creativity and not a specific deadline. I get to break out my favorite sunglasses more often! But the most important reason I

Stop Trying to Convince Your Audience. Start Compelling Them.

Accepting a national book award author Ursula K Le Guin spoke “resistance and change often begin with art…and very often the art of words.” And I believe the same is true of understanding. When we launch a new product, identify a growing trend or seek support for a controversial perspective leaders are trained to simplify,