The Do’s and Don’ts of Holiday Cheer

During the holiday season its traditional for marketing departments in organizations of all types to thank their customers. Unfortunately, these gestures are often thinly veiled attempts to generate near term business. If you really want to make an impression that builds your customer relationships your recognition must be sincere. DON’T fall into these common traps

Stop Presenting, Teach

Earlier this week I was asked to present for 20 minutes about marketing programs to support specific sales efforts. I pulled data to support my hypotheses, prepared four visuals and practiced telling my 20 minute story. I felt on solid ground. 30 minutes before my presentation, the group moderator whispered – “we’re ahead of schedule,

Before You Talk, Think Like a Listener

Last night I watched President Obama address Congress about health insurance reform. It’s a stark contrast to the Woburn Mayoral debate hosted in our local high school earlier in the evening. Yet they both have something important in common. Both forums are putting very personal, emotional issues on the table, trying to solicit support from

What’s Your Brand All About?

What’s your brand all about? No, not your company brand. What does your personal brand represent? Until recently I never thought I had a personal brand. As a marketing professional I took on the persona of the company that paid the bills (or at least that’s what I thought). I’ve always been selective about the

Kicking & Screaming

I went kicking and screaming into the world of Twitter on the persistence of several great colleagues at Shift Communications. And while it took several weeks for me to understand its value, I finally got it. In fact, I’m now somewhat addicted. I find myself checking Twitter before I go to bed at night, and