April Fool’s Is No Joke For Marketers

For the past month my 11-year-old son has been preparing himself for the most epic of April Fool’s Day. That means I better watch everywhere I sit, every morsel I eat and be prepared to giggle at his pending parade of pranks. There’s a slightly terrified part of me but more of me is excited

Will Patrons Vote With Their Wallet? Chick-fil-A In Crisis

Fast food restaurants have long been the center of marketing best and worst practice discussions. They have been the center of healthy eating debates. They have even been the focal point of discussions about job training programs. Yet I never expected a fast food chicken restaurant to be the center of a heated debate about