Engaging People, a Natural Instinct?

What is it about a good sales person that makes you want to buy more? Why do some customer service representatives solve your problem but still leave you unsatisfied? How do your children know exactly what button to push? At the end of the day, all of these questions can be answered the same way.

Before You Talk, Think Like a Listener

Last night I watched President Obama address Congress about health insurance reform. It’s a stark contrast to the Woburn Mayoral debate hosted in our local high school earlier in the evening. Yet they both have something important in common. Both forums are putting very personal, emotional issues on the table, trying to solicit support from

Are you part of the art department?

I’ll never forget the look of shock on my bosses face the first time one of the executive team introduced him as “leading the art department”. Mike, my boss, was the Vice President of Marketing for a technology company with a long career and many credentials. While he, like most of my marketing colleagues, is

Kicking & Screaming

I went kicking and screaming into the world of Twitter on the persistence of several great colleagues at Shift Communications. And while it took several weeks for me to understand its value, I finally got it. In fact, I’m now somewhat addicted. I find myself checking Twitter before I go to bed at night, and