Is the Term Buyer Persona Limiting?

After a recent workshop I was packing up my things and one of the participants shyly approached. She pointed out that my persona definition slide was wrong. She then went on to explain what I had taught her. In fact there were four types of individuals that must be influenced during the purchase process. Calling

Three Reasons to Read Buyer Personas by Adele Revella (and one terrible excuse to avoid it)

It doesn’t take much effort to find a host of resources that advise you to create buyer personas to inform your content and creative strategies; not to mention your product development and sales methodologies. The challenge lies in translating the desire for personas into effective output. I had the pleasure of attending a workshop taught