Untangling content and product marketing

As the discipline of content marketing matures I’ve had an increasing number of questions about it’s relationship to product marketing. The question arises in many forms. Do product and content marketers do the same job? Should every product marketer be a content marketer? Does product marketing need to exist any more? Do great product marketers need

Enchant Customers, Set The Right Expectations

Ever since my son was a little boy he would watch the weather forecast at night and it would set his mood for the next day. If the weather was expected to be cloudy and drizzly he mentally prepared. On the rare occasion when a cloudy weather forecast turned out to be the perfect day