“Hello, did you read the playbook?” How often have you wanted to scream this during a meeting? (Don’t worry, I bite my tongue almost every time the impulse strikes me.) I know I’m not alone. We could hold a pretty big therapy session just for marketers suffering from “it’s in the playbook” response syndrome. I’d give out
It all started one year ago at a dinner hosted by Katie, Apparao Karri and Megan Tonzi during Marketing Profs B2B Forum. That night I sat down between two amazing writers, Carlos Hidalgo and Ardath Albee, and we talked books, marketing strategy and helping businesses grow. It was just the push I needed to start
They call me the call blitz queen. More accurately, some of my clients call me the call blitz queen. My husband calls me Honey, and my friends call me Samantha, or occasionally Mantha. But I digress! Call Blitz Queen is a crown I wear proudly. What’s a call blitz you ask? A call blitz is a