Marketing Strategy Workshop

June 19th 9:00 am – 3:30 pm
It’s easy to get distracted by the many tactics, channels and technologies we’re expected to master. But none of it matters if we don’t take the time to build a solid marketing strategy first.

In this hands-on workshop, we’ll cover everything you need to build a strategy foundation for your marketing program. For a few hours, we invite you to surround yourself by mother nature, and put aside the to-do list. You’ll leave armed with proven concepts, helpful tips and a fully belly!

  • At the end of this workshop, you’ll be able to:
  • Develop an ideal customer profile and define your buying committee
  • Draft a differentiating positioning statement with proof points to validate your claims (and a testing plan to validate your messaging with buyers)
  • Map your buyer’s journey and identify high impact content priorities
  • Identify key performance indicators and accountability metrics that focus on growth
  • Outline a plan for filling in database gaps
  • Build a marketing budget that reflects a proven integrated marketing framework

We’re keeping the workshop to a maximum of 20 participants so we can dive deep together.

Quotes from prior marketing strategy students:

Loved this session, super informative, insightful and I can apply learnings immediately to improve my day to day

It was excellent! It really got me thinking more about messaging.

We gained some eye-opening insights.

Meet your instructors

Samantha Stone

After many years leading new product launches, uncovering hidden revenue potential and sparking new ideas Samantha founded the Marketing Advisory Network in 2012 to unleash the possible within enterprises.

She is a fast growth, revenue catalyst, strategy instructor, persona coach, mother of four. Throughout her career she has launched go-to-market initiatives and lead marketing strategies for award-winning, high growth companies including Netezza, SAP, Ascential Software and Powersoft.

Her book “Unleash Possible: A Marketing Playbook that Drives Sales” has received 5 star reviews and was named as a must-read book by LinkedIn and FlipMyFunnel. She’s also been named as a top B2B voice here and here and here.

You can read more about her marketing philosophy and get practical advice by visiting www.unleashpossible.com or following her on twitter @samanthastone

Maribeth Ross

Maribeth is a veteran B2B marketer fascinated with cracking the code of what makes customers engage, buy from, and champion a brand.

After 15 years of award-winning experience driving marketing strategy and execution for high-growth companies such as Ford Credit, Iron Mountain, NetProspex and Monetate, Maribeth joined Marketing Advisory Network, bringing with her a passion for integrated marketing and a unique process-orientation.

In 2018 she was named among the 50 Women You Need to Know in MarTech by martechexec.com.

Location


Mass Audubon’s Habitat Education Center and Wildlife Sanctuary
10 Juniper Rd, Belmont, MA 02478

Tuition

Tuition includes: Course for one attendee, workshop materials & a yummy lunch.
Register by May 25th = $550 per student*
After May 25th = $650 per student*

Discounts available for 3 or more students registered from the same organization.
Contact samantha.stone@marketingadvisorynetwork.com to discuss.

Register Here! We can't wait to host you.

Once registered you'll receive an invoice via email

    *In order to keep class size down I’m afraid we can not issue a refund so please make sure this date works for you. While we can not issue a refund, you may gift your seat to someone should you not be able to make it.

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